Meta Click-to-WhatsApp ads
Facebook and Instagram campaigns that open a WhatsApp chat, one campaign per salesperson.
- One campaign per seller
- Image and video ads
- New-customer tracking sheet
Meta & Google ads
Ads that bring customers to your WhatsApp, not likes
Click-to-WhatsApp campaigns on Facebook and Instagram, Google Search ads, and tracking that shows where every dollar went.
A Kasbana service
What we do in this category
Ad account audit
We show you where the budget leaks and what to cut or scale. The first review is free.
- Campaigns and audiences
- Spend with no results
- A clear plan
Pixel & Conversions API
Correct purchase, lead and sign-up tracking, so Meta optimises for customers who pay.
- Pixel and CAPI
- Purchase and lead events
- Google Tag Manager
Business Manager fixes
Restricted accounts, advertiser verification, permissions, page and number linking.
- Restricted accounts
- Advertiser verification
- Permissions and linking
Layered B2B audiences
Reach factories, wholesalers and business owners instead of anyone who likes a post.
- Interest AND job layers
- Retail buyers excluded
- More serious chats
Google Search ads
Search campaigns for people looking for your product right now.
- Buying-intent keywords
- Negative keywords
- Call and lead tracking
From our work
Real numbers, client names withheld
Same monthly budget, 64% more conversations
+64%WhatsApp chats
−39%cost per chat
~$13per new customer
- Switched the objective from engagement to WhatsApp messages, with a single-image ad.
- One campaign per salesperson and a sheet tracking new customers.
- Last 30 days: 3,460 chats brought 33 new wholesale customers.
Serious conversations rose from 6% to 14–21%
633WhatsApp chats
−35%cost per chat
6→21%serious chats
- Layered audience: home textiles interest AND business owners or wholesalers.
- Advantage+ off, tighter age range, Facebook placements.
- A serious chat means the customer sent 3 or more messages.
Cost per new customer, per salesperson
Last 30 days · wholesale fabric trader| Salesperson | Spend | Chats | New customers | Cost / customer |
|---|---|---|---|---|
| Seller 1 Best | $102 | 833 | 12 | $8.5 |
| Seller 2 | $51 | 305 | 4 | $12.8 |
| Seller 3 | $142 | 1,372 | 10 | $14.2 |
| Seller 4 | $103 | 746 | 7 | $14.7 |
Seller 3 had the cheapest conversations in the account and the lowest conversion. That's why we judge a campaign by cost per customer, not cost per chat.
Tools we use
- Meta Ads Manager
- Business Manager
- Meta Pixel
- Conversions API
- Google Ads
- GA4
- Google Tag Manager
Process
Four clear steps, from first message to handover
Talk to us
Tell us what you need. If you already run ads or have a site, we review it for free and show you the problem.
Written quote
We write down the exact scope, timeline and price before anything starts.
Build & test
We build and show you progress as we go, and test with you before customers see it.
Handover & support
You receive the files, accounts and a walkthrough, with a support period after delivery.
FAQ
Questions about this service
What's in the free review?
We go through your ad account and show what spends without bringing customers and what deserves more budget. No commitment afterwards.
Do you guarantee sales?
We don't promise numbers before we see your account and market. We do guarantee that every dollar is measured by cost per new customer, and what doesn't work gets switched off.
Who do I pay the ad budget to?
Directly to Meta or Google from your own card. We never handle your ad budget.
Other services
Tell us what you need
Write your request here or message us on WhatsApp directly, and we'll reply with a clear quote.